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Innovation

Nokia makes big bet on 2010: Symbian UI milestones, Maemo 6 computer coming

Nokia on Wednesday announced that it's going all in for 2010, taking the Symbian user interface "to a new level" and delivering the first Maemo 6 "mobile computer" in the second half of the year.
Written by Andrew Nusca, Contributor on

Nokia on Wednesday announced that it's going all in for 2010, taking the Symbian user interface "to a new level" and delivering the first Maemo 6 "mobile computer" in the second half of the year.

If that's not enough, the Finnish company is boosting the relative amount of touchscreen and QWERTY devices in its smartphone portfolio.

Interesting note: all the talk in the company's press release is about Symbian; very little mentions Maemo.

Takeaways from the report:

  • Industry mobile device volumes are expected to be up approximately 10% in 2010 compared to 2009.
  • Nokia expects its mobile device volume market share to be flat in 2010 compared to 2009.
  • The company expects lower average selling price (ASP) erosion of its mobile devices in 2010 compared to recent years. (This is good for the company's protection of its margins.)
  • Nokia wants to increase its mobile device value market share slightly in 2010 compared to 2009. (It's currently the worldwide leader.)
  • Nokia continues to target to have 300 million active users for its services by the end of 2011.

In other words, Nokia's trying to hold on to its market share and device volume in an increasingly competitive field.

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