Facebook and Twitter have been long been overrun with sometimes-hilarious cat videos and clips from users' exotic vacations, but now LinkedIn is making its first, albeit more restrained, attempt at adding video to your news feed.
The business-focused social network -- which Microsoft is buying for $26.2bn -- is allowing its top 500 handpicked 'influencers' to post 30-second videos on "trending professional topics and news, ranging from diversity and workplace culture, to education and innovation". LinkedIn's influencers include Richard Branson, Bill Gates, and Arianna Huffington.
When a LinkedIn influencer you follow posts a video, that video will appear directly in your feed, and you will be able to comment on it, or respond to comments from other members.
As LinkedIn has more than 433 million members, it's only a tiny -- if high-profile -- minority that will be publishing videos at first. LinkedIn said the ability to create video content is "currently" only available to influencers, perhaps leaving the door open to extending video to more users if the initial launch proves successful.
Video has certainly proved a hit for other social networks: whether LinkedIn's users will respond the same way remains to be seen.