Ooyala Social supports a number of business models, including rentals, subscriptions, purchases, and advertising. The solution also allows group-activated screenings, making it possible for content owners to unlock specific content if a target number of people log into Facebook to watch. Last but not least, it has tools that enable media companies to grow audiences, boost viewer engagement, and add new revenue streams.
Ooyala lists the following features of Ooyola Social features for Facebook users:
Ooyala Social authenticates via Facebook Connect and lets users watch content on tablets, mobile devices, and connected TVs with a pause/resume feature across devices. If the company name sounds familiar, that's because Miramax leveraged its technology to start offering movies on Facebook.
"Facebook is becoming an increasingly important distribution channel for media companies," Bismarck Lepe, Ooyala co-founder and president of products, said in a statement. "Because of its 750 million monthly unique users, it offers a compelling complement to distributing video online via YouTube. We expect more and more companies to follow the lead of Warner Brothers, Miramax and Netflix as they build direct to consumer video distribution models on Facebook. With Ooyala Social, we're combining the power of social with HD-quality video. Users can easily share content, make recommendations to their network, and watch video simultaneously with friends. We've also integrated Facebook Credits as a payment system for publishers who are looking to launch a video store on Facebook and Facebook Connect so once a Facebook user has paid for content, they can take that experience everywhere."
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