The company said it is looking to bolster the virtual selling and buying experience. Improved virtual selling features include:
Predictive lead scoring using artificial intelligence and probability scores on how likely a purchaser will close a deal.
New user interface.
Streamlined sales processes with integration between Microsoft Teams and Oracle CX Sales. There's also integration with Oracle CPQ and CX Sales to start, search and finish quotes and proposals in one interface.
Sales forecasting using Oracle's ERP actuals and CRM data.
On the buying side of the equation, Oracle is integrating CX Commerce and its Unity customer data platform as well as data types ranging from demographics and IoT. Oracle also streamlined configuration and subscription management as well as added new commerce and content tools.