Oracle steps up UX efforts in sales cloud

Oracle said it has made ease-of-use and improved productivity a core priority for its suite of Customer Experience Cloud offerings, with enhancements focused on improving the SFA mobile experience for sales reps and managers.
Written by Natalie Gagliordi, Contributor

Oracle is upping its efforts to improve the user experience of Sales Cloud, announcing Wednesday a new release of the platform with enhancements focused on boosting sales productivity and improving the SFA mobile experience for sales reps and managers. 

In the most basic terms, Oracle said the upgrades help sales reps sell more, but a breakdown of the new features looks like this:

  • The experience on desktops and mobiles will be more seamless, with "anywhere, anytime" access enabling use even if a device is in a disconnected mode.
  • Real-time predictive analytics on desktops and mobiles will aim to increase the likelihood of closing a deal.
  • Real-time, configurable dashboards will pinpoint at-risk and problem deals.
  • Existing IT preservation will be made easier by facilitating integration from on-premise SFA systems such as Oracle Siebel, E-Business Suite and JD Edwards EnterpriseOne.

Siva Sundaresan, group VP for Oracle Sales Cloud, said in a statement:

Today's sales environment is competitive and challenging, and organizations need technology that simplifies processes and empowers staff to sell more efficiently. The enhancements to Oracle Sales Cloud reinforce Oracle's commitment to deliver simple and smart sales automation solutions. With the latest release, Oracle Sales Cloud offers sales teams a simple design, more intelligence, and greater mobility to help optimize customer interactions, increase sales effectiveness and efficiency, and drive revenue.

Oracle's push to build out its cloud offerings has been steadily heating up. Oracle CEO Larry Ellison said at a CloudWorld event in January that the space gives the company "a lot of new market to pursue," and that the software behemoth has been dramatically increasing its sales force to accomodate its current customers and companies to pursue.

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