Oracle is upping its efforts to improve the user experience of Sales Cloud, announcing Wednesday a new release of the platform with enhancements focused on boosting sales productivity and improving the SFA mobile experience for sales reps and managers.
In the most basic terms, Oracle said the upgrades help sales reps sell more, but a breakdown of the new features looks like this:
Siva Sundaresan, group VP for Oracle Sales Cloud, said in a statement:
Today's sales environment is competitive and challenging, and organizations need technology that simplifies processes and empowers staff to sell more efficiently. The enhancements to Oracle Sales Cloud reinforce Oracle's commitment to deliver simple and smart sales automation solutions. With the latest release, Oracle Sales Cloud offers sales teams a simple design, more intelligence, and greater mobility to help optimize customer interactions, increase sales effectiveness and efficiency, and drive revenue.
Oracle's push to build out its cloud offerings has been steadily heating up. Oracle CEO Larry Ellison said at a CloudWorld event in January that the space gives the company "a lot of new market to pursue," and that the software behemoth has been dramatically increasing its sales force to accomodate its current customers and companies to pursue.
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