Oscar Mayer has made the idiom “wake up and smell the
bacon” an actual thing.
The U.S. food product company has created
a bacon-scented iPhone alarm clock. There’s just one catch – the hardware that
diffuses the bacon aroma is a promotional
item that can’t be purchased in stores. The app is a free download.
The Web site references a beta test, so it’s possible that a
real product will launch.
The bacon alarm clock is the latest in social media
marketing from Oscar Mayer. It held a Twitter contest for a lease of its famed “wienermobile” earlier this year.
Oscar Mayer is part of Kraft Foods Group, and accounts for
percent of Kraft’s revenues. Nicholas Meriggioli was Oscar Mayer’s
Executive Vice President and President until the position was passed onto
executive Sam Rovit in September.
Rovit oversaw the introduction of the company’s Oscar Mayer
Selects product line and led the rejuvenation of its Lunchables franchise prior to
taking over the top job.
Meriggioli joined the company in 2012 after serving as
president of Mondelez International, which spun
off Kraft Foods Group in October of 2012 to operate as an independent North
American Grocery business.
See here for a video on the bacon alarm clock:
This post was originally published on Smartplanet.com