Overcoming Publishing and Business Challenges at On Demand

By exploring dynamic new business and process strategies, as a group, they'll understand more than how to survive, but how to prosper over the next challenging decade. We've engineered this conference to be an interactive discussion of the latest market dynamics as they relate to real-world processes and technologies. In the end, it's about achieving maximum return on efforts and investments, while utilizing the most effective and efficient new media channels and platforms. This truly will be truth from the trenches

Questex Media, producers of the On Demand 2011 Exposition recently announced the appointment of Doc's good friend David Zwang as Conference Chair for Publishing Xchange educational event at next year's show (March 22-24 at the Walter E. Washington Convention Center, Washington DC). Publishing Xchange is a two and a half day conference program, beginning on the 22nd, which will transcend digital tools and workflows to address new and creative ways market leaders are overcoming industry publishing and business challenges. Zwang has been a leading analyst and consultant in the publishing and printing industry for almost 40 years, and is renowned worldwide for his technical understanding and application of sophisticated processes. Doc can vouch for that.

Zwang is the principal consultant of Zwang & Company, a firm specializing in process analysis, and strategic development of firms in the fields of electronic publishing, design, premedia, and printing across the globe. He began in the graphic arts as a commercial photographer in the late 60's and has since founded several prepress and printing operations. His experience includes expertise in Cross Media Publishing, with an extensive background in pre-media and printing processes.

"Publishing Xchange is being developed to go far beyond digital tools and technology," notes Zwang. "The aim is to help publishers, marketing communication content providers, graphic designers, ad agencies, and commercial and in-plant printers build a stronger roadmap to success. By exploring dynamic new business and process strategies, as a group, they'll understand more than how to survive, but how to prosper over the next challenging decade. We've engineered this conference to be an interactive discussion of the latest market dynamics as they relate to real-world processes and technologies. In the end, it's about achieving maximum return on efforts and investments, while utilizing the most effective and efficient new media channels and platforms. This truly will be truth from the trenches."

You go, David. Count on Doc being there.