Panasonic is betting that it can become a major smart cities, data center cold storage, smart home and Internet of things platform player as the consumer electronics giant takes a business-to-business turn.
At CES 2016, Panasonic executives delivered a few consumer goodies (like a turntable for audiophiles), but focused most of their efforts outlining what the company can do to integrate technologies for various industries.
Yasu Enokido, head of Panasonic's B2B unit worldwide, outlined a series of high-profile clients with the biggest customer reference being Facebook.
Enokido outlined how Facebook was looking to preserve user images and videos efficiently in a way that protects them as well as save energy and costs. Panasonic used optical-drive storage technology called Freeze-Ray that served as a way to manage the content. This so-called cold storage is typically reserved for tape, but Panasonic sees Blu-ray optical disks as an attractive option for backup.
Freeze-Ray "should be attractive to the data center industry," said Enokido.
The optical disk storage effort illustrates how Panasonic is looking to leverage its digital imaging, display, optical disk and battery technologies for business use.
Here's a look at some key areas where Panasonic is looking to become a business technology player.