Quite a while ago, Eynav Azarya, CEO of Panorama, and I had a really interesting discussion about business intelligence tools and how they could be of more use to business decision makers. The bottom line is that business decision makers are often too busy to take time to learn complex business intelligence tools and so they ring IT when they need something. I'm sure this is very frustrating to the IT organization because they acquired those tools to offer these decision makers needed information and analysis and don't really understand why they keep getting those telephone calls.
Eynav said that his organization has devoted a great deal of time (over a decade) and effort to learn what these decision makers need and how to offer them the self-service tools that would make inquiries easy. They developed the NovaView family of products and a large number of connectors to allow access to nearly all the sources of data found within the organization. They're a long-time partner of Microsoft and have some intriguing tools to make Microsoft's data sources and BI tools easy to use as well.
Panarama's goal, of course, was making life easier and help these folks make better, data-driven decisions. The company has even thought about how to make it easier to share this data within the organization, with partners and with customers (if that's a requirement.)
I was impressed with the whole concept. You might be too.