Personal best: BroadVision signs CRM deal with BT Ignite

BroadVision has signed its largest ever eCRM deal, allowing BT Ignite to add personalisation features for customers of their web-hosting services.

The deal will allow BT Ignite customers such as Halifax Intelligent Finance and Airtours to build individualised personal web pages for each of their customers. The two companies have also signed a Strategic Consulting Partnership with BT, one of only six such partnerships worldwide. BroadVision already has similar deals with France Telecom and Deutsche Telekom, but a spokesman for the company said that this is the largest. However, no value was disclosed.