Business
Phil Wainewright: the European SaaS market
While at Cloudforce, I met with our own Phil Wainewright. Regular ZDNet readers will know Phil has built up a solid reputation as a leading analyst in the saas/on-demand space.
![dennis-howlett.jpg](https://www.zdnet.com/a/img/resize/ac7a101eb15d12d998f17e56f70fd79528ee3733/2014/07/22/5c632da9-1175-11e4-9732-00505685119a/dennis-howlett.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
While at Cloudforce, I met with our own Phil Wainewright. Regular ZDNet readers will know Phil has built up a solid reputation as a leading analyst in the saas/on-demand space. I wanted to get his views on the emergent European saas market.
The key point to understand from the video is that there is a diverse, growing and vibrant European saas developer community that has learned from the mistakes of the ASP past. There are some surprises in Phil's discussion: for example, France is proving itself as an early and active adopter of saas technologies.
A demonstration of that confidence comes in Phil's leadership in developing the upcoming SIIA European conference.