Photizo Group helps organizations understand the unique requirements of the services industry and build a successful business. Lyra Research is a major provider of market, product and technology information and analysis. Both firms focus on the print and imaging markets. The new organization will continue to operate from existing offices, with headquarters located in Midway, Kentucky.
Photizo Group and Lyra have cooperated on several projects in the past, and currently, the only overlap is in their client base. However, Photizo and Lyra have typically worked with different groups within an account. Current client contracts will be fulfilled and met with additional capabilities and services.
"Clients will benefit from enhanced capabilities in terms of forecasting, consulting, research, competitive analysis and publications. The combination of these companies creates a very comprehensive view of the market—from hardware to supplies to services and document management. We can provide a full view of the industry and its future to clients," said Charles LeCompte, Founder and President of Lyra Research. LeCompte will continue to play an active role in the company as a senior analyst and spokesman.
Some other details about the acquisition:
Doc thinks this acquisition makes a lot of sense as the imaging industry struggles with a hybrid role as both manufacturer and service provider. The two functions are becoming intertwined in a complex way, and it will be interesting to see how the new Photizo/Lyra organization tackles the topics of interest to the imaging industry and associated services.