Many clients do not have websites of their own, says Quek, and do not know how to promote themselves. Even if
they do have a site, they don't tend to achieve a very high profile as there are too many sites online.
When plasticscommerce.com spends money on advertising, they are also promoting their
clients on the portal as well.
- Quek Mei Hsien
Web sites also require maintenance and exposure.
The solution, says Quek, is to join a portal.
"We're trying to be the marketplace for plastics," she says. "So that everyone who wants anything
to do with plastics will then come to this portal - and that's where you can be found."
When plasticscommerce.com spends money on advertising, they are also promoting their clients on the portal as
well, noted Quek.
Virtual offices are not very fancy, claims Quek, as they are catered to a business community. The company also
surveyed the industry to see what information was desired to facilitate business.
Clients that are not Internet-connected have email sent to the portal on their behalf, which is then faxed to
The virtual offices consist of several elements, such as a company profile, a welcome message, and an equipment
listing - which is important as it will enable client's customers to be able to tell what kinds of projects that
client will be able to take based on their equipment.
Another service to enable global marketing, is the chinese portal, a mirror site in Chinese, which caters to
the greater China market.
"A lot of our chinese clients want to interact with the domestic clients, but they also want an international
To aid in that, translation is done in-house for the mirror.