Pollenizer touts new $500K seed fund

Australian start-up incubator Pollenizer yesterday revealed it had raised half a million dollars for a new seed fund that it would use to invest between $10,000 and $100,000 in Australian technology start-ups.
Written by Renai LeMay, Contributor

Australian start-up incubator Pollenizer yesterday revealed it had raised half a million dollars for a new seed fund that it would use to invest between $10,000 and $100,000 in Australian technology start-ups.

Phil Morle

Phil Morle (Credit: Pollenizer)

The fund has pulled in money from a slew of successful Australian entrepreneurs and investors, including the founders of local software group Atlassian, WA-based veteran Matthew Macfarlane, local investor Domenic Carosa, MitchelLake owner and Pollenizer chairman Phaedon Stough, former ninemsn CEO Tony Faure and more.

The fundraising represents the implementation of Pollenizer's pledge in August to invest in 10 web start-ups this year as part of its ongoing attempt to grow the whole start-up ecosystem in Australia and its own business.

However, Pollenizer has a slightly different model from other popular global seed funding organisations like Y Combinator. The company's model sees it positioned as the co-founder of web start-ups rather than just as a passive investor. It will provide some investment and use its team and support network in Australia and India to help start-ups build their web business.

In a statement yesterday, co-founder Phil Morle said the company was looking to invest in businesses at a very early stage that could be validated quickly. And those simply looking to bring in revenue through selling ads will start at a disadvantage.

"We prefer transactional business models rather than advertising-based," Morle added. "We've learnt through solid experience that these are the companies with the best chance of success."

Pollenizer is not the only early stage investment group to have recently raised capital in Australia with the aim of investing in local technology start-ups.

Mick Liubinskas

Mick Liubinskas (Credit: Pollenizer)

In August, a similar group of Australia's technology start-up elite — featuring many of the same investors — pitched in to form a new seed fund dubbed Startmate that would offer small investment rounds and up-close mentoring to local technology companies. Applications for the group's first program recently closed, and the funding and mentoring program will start this summer.

In addition, Carosa's own Future Capital Development Fund has recently invested in several start-ups and is looking for more.

Pollenizer's other co-founder Mick Liubinskas said Australia's technology sector was experiencing "unprecedented growth and investment". "There's so much uncertainty in other sectors, that investing in growth in private companies is very strong," he said. "We see the fund as another vote of confidence by the market in the Australian technology sector."

Pollenizer itself has already had some success with its portfolio of start-up companies. The company's group buying site Spreets, which is similar to US powerhouse Groupon, has been publicly stated to be generating more than $200,000 in revenue per week, and the company is also monetising the underlying Dealised platform.

The company's 99dresses site, an online clothing swap site exclusively for women founded by local Nikki Durkin, achieved early viral success and now has thousands of members swapping clothes. However, not all properties have grown as fast; and the technology start-up sector is known for being turbulent. For example, local start-up Pouncer, not associated with Pollenizer, closed its doors this year after being founded in May 2009.

The full list of investors in the new Pollenizer fund is:

  • Scott Farquar, Atlassian
  • Mike Cannon-Brookes, Atlassian
  • Matthew Macfarlane
  • Stuart Richardson, Adventure Capital
  • Adrian Vanzyl, Adventure Capital
  • Matt Dickinson, Growth Angel
  • David Cooper, Deloitte
  • Mark Greig via Elevated Capital
  • Adam Broadway
  • Rob Antulov & Nick Gonios via 3eep Ventures
  • Chris Hitchen, Getprice.com.au
  • Alan Jones, The New Agency
  • Domenic Carosa, Dominet Digital
  • Phaedon Stough, MitchelLake
  • Tony Faure

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