Social marketing company Powered has stepped up its offering to its branded communities with a new Facebook Connect integration feature. Companies using Powered's community platform can now use Facebook to more easily share content with community members and expand their reach to recruit new users to their communities. This also allows community users to bring in more friends from their trusted network, thereby increasing loyalty to the brand.
According to the company:
Facebook Connect allows Powered social marketing platform users to access their Facebook account from within an online community and also enable them to share and start conversations about community content outside the confines of the Powered platform.
"By using Facebook Connect, brands can reduce registration abandonment by making it a seamless process," said D.P. Rabalais, director of marketing for Powered. "Users can share content just as they would do with a Facebook application."
Some of the new user features include sharing content among Facebook friends from outside communities without a daunting and insecure additional credential process; determine which other Facebook friends are members of the community of choice; personal brand consistency across multiple networks.
Some of the new brand features include establishing metrics to track users and their behaviors, track community member conversion; KPI tracking, online transactions and demand generation. Using this level of tracking allows brands to better track customer behaviors and conduct research that could be fueled into their product development and business planning cycles.
"Facebook has emerged as the top destination site for peer-to-peer social networking. By seamlessly integrating their branded online communities with Facebook, marketers can grow their customer networks by orders of magnitude, leading to significant increases in customer engagement, brand advocacy -- and, ultimately, return on marketing investment," Jeff Zabin, Vice President and Research Fellow, Aberdeen Group. "In my view, Powered has dramatically enhanced the value of its online community platform by enabling marketers to automatically plug into the single greatest source of online conversation through Facebook Connect."
The new features and benefits can be previewed via Powered's clear video demo of the new integration.