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Printer shipments slip in Brazil

Market becomes more mature and upgrades become less frequent, says IDC.
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Written by Angelica Mari, Contributing Editor on

Printer shipments have seen a 22.8 percent decline in Brazil, with 2.5 million devices sold in 2015 - 800,000 less than in 2014, says analyst firm IDC.

Sales totaled $676m in Brazil in 2015, a decline of 14.7 percent in relation to the prior year. Inkjet printers saw a drop in sales of 21.1 percent and laser devices sold 27.4 percent less than in 2014.

According to IDC Brazil analyst Diego Silva the printer market decline is attributed not only to the current economic downturn in Brazil and lower consumer confidence, but also to the fact the segment has been maturing.

"As opposed to other segments such as smartphones, the printing market has a large installed base in Brazil - that makes it difficult to keep up with the same growth rates seen in [previous years] of expansion, when printing technologies became more widespread," Silva says.

According to Silva, printing innovations in Brazil going forward will be more focused on optimization, improvement and a wider offering of printing managed services, with digitization, document management, archiving and cloud-based systems connected to existing corporate platforms.

For this year, IDC predicts a decline of 15 percent for the Brazilian printing market, with an approximate total of 1.6 million inkjet devices and 568,000 laser printers sold.

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