Qualtrics extends developer platform, adds integration partners

Qualtrics is aiming to embed its customer experience platform into more enterprise applications.
Written by Larry Dignan, Contributor

Qualtrics said it is launching a new software developer kit to give partners tools to extend its experience management platform.

The company, which was acquired by SAP to meld experience management with operational data , said it has added partners to its Qualtrics Developer Network into 10 new categories.

Qualtrics Developer Network, or QDP, launched 7 months ago. The goal of the program is to embed Qualtrics into other applications and integrate more with business processes.

As for the category additions, Qualtrics is partnered with more companies in online reputation and management software. Partners include Reputation.com, BirdEye and Sprinkler as well as ReviewTrackers, Grade.us and Brandwatch.

On the customer success front, Qualtrics is launching a new category with Totango. On user research, Qualtrics is partnering with User Testing.

Those aforementioned three categories were new to QDP. Qualtrics also added extensions for chat and communication with Facebook Messenger, Zoom and WhatsApp. Qualtrics also added commerce and human resources via SAP sister services. There are also integrations with Atlassian, Adobe Analytics and others.

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