A solution tailored for its users
I spoke recently with QuickArrow’s CEO Kevin Bury and learned a fair bit about their firm’s newest product line: QuickArrow Small Business Edition.
The company actually took the time to study this market segment in detail before creating this product line. What they learned is that larger professional services firms (the typical Quick Arrow customer) have significant tailoring, resource specialization and other requirements that smaller service firms don’t. In fact, smaller firms often have a less detailed and more fluid organization structure than their larger counterparts. Think about it, a small service firm requires everyone to roll up their shirt sleeves and pitch in on several fronts. It’s a competitive necessity for them. They need people who can deliver work, sell work, help create new offerings, work trade shows, write white papers, etc. Larger service firms compartmentalize workers more.
The new product line relies on the 10+ year product history of the company. The Small Business Edition is functionally similar to the legacy SaaS based product line but is focused on the needs of the small service organization. It’s also sold and priced differently, too.
More on this product in a future post…