R.I.P. Flip Video

Cisco has announced that it is shuttering the Flip Video business that it acquired back in March 2009.

Cisco has announced that it is shuttering the Flip Video business that it acquired back in March 2009.

The shuttering of Flip is part of a larger restructuring that sees Cisco 'exit aspects of its consumer businesses and realign the remaining consumer business to support four of its five key company priorities -- core routing, switching and services; collaboration; architectures; and video.'

Along with the closure of the Flip business, Cisco will:

  • Refocus Cisco's Home Networking business for greater profitability and connection to the company's core networking infrastructure as the network expands into a video platform in the home. These industry-leading products will continue to be available through retail channels.
  • Integrate Cisco umi into the company's Business TelePresence product line and operate through an enterprise and service provider go-to-market model, consistent with existing business TelePresence efforts.
  • Assess core video technology integration of Cisco's Eos media solutions business or other market opportunities for this business.

The Flip was a pretty decent video camera capable of recording at 1280 x 720 resolution using H.264 video compression, AAC audio compression and MP4 file format. The Flips came with a choice of 4GB/1 hour and 8GB/2 hours of video storage, priced at $149.99 and $199.99 respectively.

The word is that Flip Video division was hemorrhaging money because consumers increasingly have access to cellphones featuring 720p recording. I'm not surprised that Flip is dead (most people don't want to buy or carry around with them multiple recording devices), but it is nonetheless a sad day.