mySAP CRM 4.0 Release Date:
June 17, 2003
On June 17, SAP released the latest release of mySAP Customer Relationship Management (mySAP CRM) at SAPPHIRE '03, the firm's international customer conference. The latest version (4.0) builds on the analytics, marketing, and sales functionality of previous releases, while focusing on industry- and business-specific processes. The software adds more than 20 new processes and more than 30 enhancements to total more than 280 end-to-end industry-specific processes. Although SAP's chief competitor, Siebel, is still regarded as the one to turn to for deeper capability and functionality in key industries, analysts say that SAP will reestablish itself within the CRM market.
SAP announced in September that it further bolstered the analytics software in version 4.0 of mySAP CRM. According to the company's press release, the new capabilities include real-time analytics; marketing optimization; sales, marketing and service business planning; and out-of-the-box analytics scenarios.
Additionally, the company announced that it will launch an online network aimed at fostering collaboration between software developers and customers.
Meanwhile, an article from CRMdaily.com presents views on SAP's ability to compete with Siebel or other best-of-breed vendors in the consumer and packaged goods vertical.
Background on mySAP CRM 4.0 release
A high-level 11-page white paper from SAP does a comprehensive job explaining the CRM landscape and how it has evolved, before shifting gears to detail leading-edge CRM solutions, such as mySAP CRM. It concludes with explaining mySAP CRM deployment options and trumpeting the advantages of the company's software.
According to Gartner analysts, those that would benefit most from mySAP CRM are organizations already committed to SAP, especially if they fall under the following verticals: aerospace, chemicals, consumer packaged goods, construction, discrete manufacturing, engineering, milling, mining, oil and gas, service providers and utilities.
Much debate is placed on whether or not SAP can unseat Siebel as the top CRM provider in this $3 billion software market. A report from AMR Research lists what it considers to be the four most significant industry-specific improvements of mySAP CRM along with several other key "horizontal" attributes.