Apple could announce as early as tomorrow the acquisition of Quattro Wireless for $275 million, according to a post on Kara Swisher's Boomtown blog late Monday. Swisher cites confirmation by several sources.
The deal comes on the heels of Google's $750 million acquisition of AdMob in November and is the latest chess move in a mobile space that's largely being led by Apple's iPhone and Google's Android device. Both Quattro and AdMob were start-ups focused on the mobile advertising business, which is seeing changes of its own with the rise of smartphones.
The iPhone remains the No. 1 choice for those ready to make the leap to smartphones but Android, virtually an unknown a year or so ago, has quickly made a name for itself among consumers considering a smartphone. A survey by ChangeWave Research found that Motorola's Droid snagged the most interest and could benefit the most in 2010.