/>
X
Business

Report from the Direct Marketing Association Show

Many of the discussions at DMA 2011 centered around online marketing and other digital marketing initiatives. But there were still a number of great case studies shared that involved print and direct mail components.
Written by Doc , Contributor on

Doc didn't get a chance to attend the DMA show this year, though it's usually one of my favorites – it's great to see all the upcoming direct marketing products and learn what's working and what's not.

But I read a couple of good reports over at The Digital Nirvana.  The first by John Foley recaps four important observations from the show. Here's one of them:

2. The Primary Discussion was Digital — But Print Still Has a Place in the Marketing Mix!: I won't lie – many of the discussions at DMA 2011 centered around online marketing and other digital marketing initiatives. But there were still a number of great case studies shared that involved print and direct mail components. Some of the main reasons why I heard marketers share why they still chose print as a channel included:

  • It is tangible.

  • It can be personalized.

  • It can create a deeper emotional impact.

  • It can be a very effective way to drive people to online content.

The second, by Bryan Yeager looks at the keynote presentations and a few of the opening sessions.

If you missed the show like Doc did, then you will appreciate what Bryan and John have to say.

Editorial standards

Related

The 19 best Cyber Monday deals under $30
Amazon Fire TV Stick 4K

The 19 best Cyber Monday deals under $30

Live blog: 100+ of the best Cyber Monday deals
Large white Cyber Monday text with electronics behind it

Live blog: 100+ of the best Cyber Monday deals

The 51 best Cyber Monday deals on Amazon right now
Image of Amazon Echo Show 8 on a wooden table in front of a person cooking and folding pastry dough.

The 51 best Cyber Monday deals on Amazon right now