Special Feature
Part of a ZDNet Special Feature: Mixed Reality in Business

Research: Mixed reality usage at companies down from previous years

A recent TechRepublic Premium poll shows that businesses are slow to implement AR and VR, even though most tech pros have hands-on experience with these technologies.

Mixed Reality in Business Augmented Reality isn't just for glasses and Virtual Reality isn't just for games. In fact, the combination of the two in Mixed Reality is empowering new scenarios in training, coaching, remote work, and other enterprise functions.

Special Feature

Special Report: Mixed Reality in Business (free PDF)

This ebook, based on the latest ZDNet / TechRepublic special feature examines how Mixed Reality is empowering new scenarios in training, coaching, remote work, and other enterprise functions.

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Popular with gamers, mixed reality -- a combination of  virtual reality (VR) and augmented reality (AR) -- also provides many workforce solutions for businesses. These include, but are not limited to, simulation exercises, computer modeling, activities, and employee training and testing. 

How businesses currently adopt, or plan to adopt, mixed reality was the subject of a recent TechRepublic Premium survey. Questions ranged from whether a company currently uses or plans to use AR/VR to how AR/VR vendors could best help businesses.

SEE: Microsoft HoloLens 2: An insider's guide (TechRepublic download)

Over half (56%) of survey respondents do not currently use VR technology, while a similar figure (54%) do not presently use AR at their company. Despite the large number of survey respondents who don't incorporate mixed reality at their work, the majority of respondents have hands-on experience with both VR (42% as hobbyist and 41% as IT professionals) and AR (34% as hobbyist and 34% as IT professionals).

The relationship between AR/VR vendors and end users may be one reason why the adoption of mixed reality at the business level isn't higher, as survey results revealed that end users are making the same demands of vendors as they were three years ago.

In fact, the number of respondents making requests has increased. In 2019, 55% of survey respondents said that VR vendors can help companies most by showing end users how to integrate these applications with their present technology base. This was also the top request in 2016 for 46% of the survey respondents. Likewise, the top request of AR vendors remained the same in both 2019 and 2016. In 2019, more than half (57%) of respondents said AR vendors could most help their companies most by presenting specific applications to help businesses; in 2016, 55% made the same request). 

Virtual reality is on the radar of some respondents: 38% percent said their company is considering adopting VR -- 11% in the next 12 months, and 27% with no set timeline. A slightly smaller number of respondents (31%) said that their company is considering adopting AR, with 5% considering it in the next 12 months and 26% placing it on a strategic roadmap with no set timeline.

While virtual and augmented reality is not yet a widespread concept, it does provide business value. For example, 24% percent of respondents use AR technology in simulation exercises, and 20% use VR technology in employee training and testing. Other uses for mixed reality include as part of a product being manufactured, in sales, in GPS and GIS applications, and in computer analytics.

The infographic below contains selected details from the research. To read more findings, plus analysis, download the full report: Mixed reality in business report: Despite potential uses, enterprise implementation lags.

vr-ar-infographic-09292019-1.jpg

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