Rypple advances social enterprise agenda for Salesforce.com

Rypple, specialists in social performance management, has been purchased by Salesforce.com. Changing the way that a company operates takes more than just an implementation of Human Capital Management tools.
Written by Eileen Brown, Contributor

Rypple, specialists in social performance management, has been purchased by Salesforce.com last week.

Companies need to transform the way they work in order to move closer to their social business goals.  Introducing Human Capital Management (HCM) tools will allow greater transparency in performance management, employee retention and rewards systems.

Managing people and the work they deliver can be a challenge for managers.  Minimising cost of hire and risk of attrition means that companies must carefully manage their staff to retain talent, grow leaders and reward performance.  Doing this in accordance with the way that people work today is a challenge.

Introducing greater transparency and the real time power of social networks can "create a completely new model for managing people and the work they deliver" according to David Stein, co-CEO and founder of Rypple.

Getting employees aligned with the vision of the company and setting realistic and achievable goals is key for staff retention.  Clear leadership and transparency around rewards systems and performance management can help companies achieve on-going dialogue and feedback across the business.

Changing collaboration

In order to communicate effectively with its staff a company has got to change the way it works.  Changing the way that a company operates is not as simple as implementing a suite of collaboration tools such as Salesforce Chatter, Cisco Quad or Microsoft Office.

Collaboration does not work unless the tools are regularly used by knowledge workers.  Having an online feedback mechanism that is in use continuously is far better than other methods.  The mid year and end of year career discussion process that takes place in business could lead to lack of attention to performance outside of these times.

Being able to provide instant feedback on your manager throughout the year can give a much fuller picture of performance and leadership than completing a once a year 360 degree feedback survey.

More than just HCM

Reward based goal setting, collecting badges and awards in a Foursquare-like way encourages on-going effort and interaction.  It's more than just an HR initiative.  Continual feedback, recognition and rewards will lead to team performance and an improvement in company results.

But it's not just about team and manager performance.  The social enterprise model will blur sales, service and finance.  The relationship with the customer becomes central to interactions within the social workplace.

Companies that embrace social interaction and collaborate using social performance tools will see their business change.  We will begin to see fluidity in traditional job definitions as project and goal related roles become more prevalent across businesses.

Perhaps then, the nascent social enterprise will start to mature.

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