With a name that's impossible to live up to, Genius Inc. launched what company CEO David Thompson called the industry's "first on-demand customer intelligence solution that turns sales professionals into sales geniuses.
With a name that's impossible to live up to, Genius Inc. launched what company CEO David Thompson called the industry's "first on-demand customer intelligence solution that turns sales professionals into sales geniuses." What does it mean to become a sales genius? According to Thompson, it's tracking customer activity and through his company's proxy server delivering the data to sales people so they can more easily qualify leads and close the deal. Not exactly an stoke of genius, but useful.
His company's first product, SalesGenius (starting at $49 per user per month, with a free 30-day trial), employs an instant messenging-like "Genius Tracker" (at left) that alerts sales people when prospects (who opt-in for the service) take an action, such as visiting the web site and opening an email. The clickstream data allows sales and marketing people to prioritize tasks and to customize messaging and offers to prospects/customers.
If customers are willing to be tracked, just as they are on Amazon, they can reduce the amount of noise and unwanted solicitations in the buying process. If SaleGenius has any genius, it's in providing relatively painless (no coding) and cheap on demand service (similar to the value in other SaaS applications) for sales people to reduce friction and increase productivity.