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salesforce.com upgrades CRM offering

Californian corporation salesforce.com has introduced the newest upgrade to its online customer relationship management (CRM) system titled "Spring '04", claiming the program's new customisation features are forging a "new era" in CRM technology.

Californian corporation salesforce.com has introduced the newest upgrade to its online customer relationship management (CRM) system titled "Spring '04", claiming the program's new customisation features are forging a "new era" in CRM technology.

Servicing around 9,500 customers and 140,000 subscribers, salesforce.com says it has placed a lot of emphasis on the customisation features of the system and extensive interoperability.

The customisation features allow clients to create "custom tabs" for personalised business processes that are designed by the client in the new salesforce.com Studio program; also, according to salesforce.com, the on demand platform powering the system, "sforce", allows developers full control over the CRM integration programs, customisations and extensions.

salesforce.com automatically upgraded all of its clients to the Spring '04 version of the management system over the Easter break including the Australian enterprises of AAPT, BOC, EGL, Hutchison and Global Switch.

David Biber, regional sales manager for Eagle Global Logistics (EGL), spoke of his admiration for the product which he says has been implemented across 400 EGL offices worldwide.

"We implemented salesforce.com in around four months," said Biber, adding "the new releases have been coming thick and fast."

Although Biber states that his company's experience with the product has been "really really positive", he admits that EGL has not yet explored the customisation features of the product despite its selling point as "the world's most customisable CRM".

"We just received the upgrade over Easter and I find that I'm happy with the system the way it is at the moment," said Biber.

salesforce.com upgrades its CRM product three times each year.