Salesforce eyes SMEs with Assistly buy

The company has bought Assistly for its customer helpdesk service, which plugs into social media such as Facebook and Twitter, with one eye on attracting SMEs
Written by Larry Dignan, Contributor

Salesforce.com said on Wednesday it would acquire Assistly, a customer service helpdesk service.

In a statement, Salesforce said it would integrate Assistly with its Service Cloud platform. Assistly integrates social media streams into helpdesk applications. The deal was valued at $50m (£32m).

Salesforce.com said Assistly will give it a strong footprint with SMEs. The plan for Salesforce's Service Cloud is to land SMEs via Assistly and then have them grow up on the company's platform.

For more on this ZDNet UK-selected story, see Salesforce buys Assistly for $50 million on ZDNet.com.

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