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Salesforce imports Rypple, launches Site.com

Salesforce.com has launched Salesforce Rypple, a product via a recent acquisition, and Site.com, an effort to deliver content across multiple social channels. The launch of Site.com puts Salesforce in the content management business.
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Written by Larry Dignan, Contributing Editor on

Salesforce.com has launched Salesforce Rypple, a product via a recent acquisition, and Site.com, an effort to deliver content across multiple social channels. The launch of Site.com puts Salesforce in the content management business.

(Credit: Salesforce)

Salesforce Rypple is a social spin on performance management. The company acquired Rypple as a bevy of rivals — Oracle bought Taleo and SAP acquired SuccessFactors — jumped into the human resource management fray. Workday is another key HR competitor to Oracle and SAP.

Rypple will use social networking to set goals, objectives and recognise workers with badges and gaming concepts. Rypple will now integrate directly with Salesforce to wrap employee management with sales leads and account management. The upshot is that Rypple will be a conduit to praise that salesperson that just closed a deal. Rypple will also integrate with Chatter so that kudos is blasted throughout various feeds. Salesforce integration will be complete in April.

Daniel Debow, vice president of Rypple, said the Salesforce integration is designed to get employees out of form-based HR systems. That said, Debow said the Rypple shouldn't be lumped into the human resources management category. "Rypple is about the job of management and coaching people," said Debow. "The way people work has changed. It's much more informal." Facebook has deployed Rypple to every employee.

As for Site.com, Salesforce is promising a content delivery system that can span social as well as mobile. Dubbed the "first and only cloud content management system build for the social enterprise", Salesforce Site.com will focus on publishing content once and deliver it across multiple channels.

Andrew Leigh, director of product marketing for Salesforce, said Site.com is designed for marketing departments that sometimes have to run thousands of microsites to get their messages out on different platforms. These microsites are often developed outside of the watch of the IT department, which keeps corporate websites under lock and key. "These microsites are really massive silos of content," explained Leigh. For instance, HP, one of the test customers using Site.com, has built 3000 pages on it so far. One site can hang thousands of microsites, said Leigh.

Site.com will integrate with Salesforce products such as Sales Cloud, Service Cloud, Database.com and Force.com custom applications. Site.com includes template-driven sites, drag-and-drop forms, Chatter integration and multiple language support.

Via ZDNet US

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