Salesforce said the Commerce Cloud will have Apple Pay integration, one-touch checkout out for purchase as well as predictive analytics via its Einstein artificial intelligence platform.
In a nutshell, Salesforce's Commerce Cloud is geared for an omnichannel world targeting Web, social, mobile and in-store sales. Salesforce's commerce effort will be integrated with its sales, service, marketing, analytics and Internet of things clouds.
More 20 percent of shoppers using multiple devices," said Shelley Bransten, senior vice president of Salesforce's retail and consumer product goods industry unit. "Consumers are looking for a seamless experience and expect to be able to buy how ever and whenever they want easily."
Bransten also argued that retailers are struggling to keep up and don't have the budget to integrate legacy systems they have. By integrating Demandware's core with Salesforce's additional clouds, the sum of Commerce Cloud will provide integration already with a sum greater than the parts.
The key additions to Demandware/Commerce Cloud include checkout with Apple Pay and Einstein, which embeds product recommendations, analytics and search results tailored to the likelihood that a customer will engage.
Commerce Cloud is generally available and Einstein product recommendations are included.