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Innovation

Salesforce intros mobile apps for federal, state and local gov't response

In light of the tornadoes in Oklahoma this past week, it is more evident than ever that ever second counts, and mobile offers more opportunities to reach more people in times of trouble.
Written by Rachel King, Contributor on
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Salesforce.com has debuted a set of new mobile apps targeted toward federal, state and local government agencies in times of emergency.

The goal for these apps is to improve the connection and response time in alerting citizens using any type of mobile device across any channel. In light of the tornadoes in Oklahoma this past week, it is more evident than ever that ever second counts, and mobile offers more opportunities to reach more people in times of trouble.

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Here's a rundown on each app:

  • Rapid Response 311: Built on the Salesforce Service Cloud, this app provides case agents with all of the pertinent information to manage a case on any channel, whether it be phone, email, or social media.
  • Mobile Communities for Government: Agencies can create private and secure social communities to connect with other departments, agencies and external partners. Social networking features include the standard set (i.e. profiles, real-time feeds, trending topics, recommendations and influence measurement) along with business information and processes found in Salesforce.
  • Government Social Command Center: Based on the Salesforce Marketing Cloud, this platform operates much like the one Salesforce already deploys for corporate customers at business events and trade shows. Agencies can identify and connect with citizens in real-time by determining where they are most engaged: social networks, websites, or mobile devices.
  • Platform Mobile Services for Government: Government IT departments can build, integrate and deploy any government app that makes data available on any device, whether they are productivity apps for either personal or corporate use.

The Salesforce public sector apps are available now.

Images via Salesforce.com

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