JK Shin, CEO of Samsung's mobile division, has kept his top post again in the annual reshuffle of the Korean tech firm's leadership, though a new, younger executive has been appointed to take over the day-to-day running of the company's stagnating smartphone business.
Samsung has named Koh Dong-jin as president and head of the mobile division, a post previously held by Shin, in its annual executive reshuffle announcement Tuesday.
Shin remains CEO, however, his role will be to draw up mid- to long-term plans for the business and find new growth engines.
Koh previously led research and development in the mobile business and contributed in the launch of company's flagship devices.
Samsung has saw profit drop in the last two years due to tough competition from Apple in the high-end and emerging Chinese vendors in the low-end.
Shin, dubbed "Mr. Galaxy" by the South Korean press, has been the head of mobile division of the company since 2011 and was responsible for making the tech giant the world's largest smartphone seller.
Samsung Electronics is divided into three businesses: IT & Mobile (IM), Consumer Electronics (CE), and Device Solutions (DS), each overseeing its respective phone, home appliances, and semiconductor businesses and led by a co-CEO.
Samsung was unavailable for comment at the time of writing.