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SAP Business ByDesign: Why one customer bought

SAP Business ByDesign has been rolled out to a number of test customers. Several of these early adopters, including light airplane manufacturer, Stemme AG, were interviewed during the press conference where Business ByDesign was launched.
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Written by Michael Krigsman, Contributor on

SAP Business ByDesign has been rolled out to a number of test customers. Several of these early adopters, including light airplane manufacturer, Stemme AG, were interviewed during the press conference where Business ByDesign was launched. Stemme AG's reason for being a test customer: SAP an SAP executive bought one of their aircraft.

Yes, it was joke, but sometimes jokes are based on a grain of the truth.

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