SES on Social Communities: 'share the love', 'spam for value'
Well-versed SEM and SEO panelists:
Andy Hagans, Strategist, Text Link Ads
Neil Patel, co-founder, Advantage Consulting Services
Rand Fishkin, CEO, SEOmoz.org
Contributors:
Chris Pirillo, Director, Gada.be
Todd Malicoat, Search Engine Marketing Consultant
The panelists and contributors shared their real world experiences in leveraging the popularity of social bookmarking, tagging and community Websites to gain recognition and drive traffic.
Panelists recommended participating “positively and consistently” in Social Web powerhouses Del.icio.us, Technorati, Digg, Wikipedia…with the end goal of creating self-directed links, tags and bookmarks.
While all assured they were against “spamming,“ all suggested adding “value” to the communities via self-submissions and self-promotion.
Andy Hagans put forth a pragmatic, hypothetical, case study for gaining buzz via tagging and bookmarking:
Business: Mortgage Broker
Website: boringmortgagebroker.com
Content: “Didn’t Pay Your Mortgage? Don’t Worry--Why Banks Are So Afraid To Foreclose.”
Widget: Java Script-driven “Amortization Calculator” Tool