ShopSavvy taps into mobile shopping trend with latest update

ShopSavvy offers a mobile app that touts real-time pricing and product information onto a smartphone, but the platform's latest update keys into more advanced features leading up to the holiday shopping season.

The highlight of the updates would have to be one-tap purchasing for consumer shopping for products online from Walmart, Target, Best Buy, Barnes & Noble, and other major retailers. Essentially, users can scan the barcode an item while in the store and see if a better deal is online.

If so, then the user can now purchase the product from his or her smartphone immediately without leaving the app. (Of course, users have to enter payment info at least once when they first start using the app.)

Here's an overview of where else ShopSavvy is going from here:

Enhanced search with improved keyword search functionality to deliver easy scrolling of more relevant results for all items
Boosted comparison shopping with data from more than 40,000 retail partners. That includes expanded price-matching data as well as ShopSavvy’s product information database, which can be updated with user-submitted data, such as product photos and reviews.
Local deals, promotions and coupons displayed based on the user’s location, organized by retailer and product category

ShopSavvy has been gaining a lot of attention lately -- especially after raising $7 million in a round of Series A funding led by Facebook co-founder Eduardo Saverin, who has joined the ShopSavvy's board of directors.

ShopSavvy 5 is now available to download for free in Apple’s App Store and the Android Market.