Short clip: Implementing CRM software in Harrah's casinos

Harrah's CIO Tim Stanley explains how the company uses CRM software to offer special promotions, and more targeted marketing to its 100 million hotel guests.

Short clip: Implementing CRM software in Harrah's casinos Harrah's CIO Tim Stanley explains how the company uses CRM software to offer special promotions, and more targeted marketing to its 100 million hotel guests.