We are in the search business, so we need all of the information… ultimately our goal at Google is to have the strongest advertising network and all the world’s information, that’s part of our mission.
For Schmidt "all the world's information" includes all the personal information of all the people in the world (see "Free Google GMail:The high price you pay")
If you think about it, all the world’s information includes personal information. Personal information is held in online word processing, online spreadsheets, online calendar, online email.
GMail users, for example, are enabling Google, a $150+ billion market cap corporation, to create and perpetually archive histories of their personal and business communications.
Google is on track to have and control more data on individuals than individuals will have on themselves.
ZDNet commenter "phburks" is not alarmed. He asks why "Google shouldn't seek to organize the world's information":
It seems to me that if they have an effective way to organize information and make it available, then they should.
WHAT DO YOU THINK? SHOULD GOOGLE RULE THE WORLD'S PUBLIC, PRIVATE AND PERSONAL INFORMATION?