Showing on YouTube: NBC spokesperson Jay Leno

Warner Music, NBC OK...what about Universal Music, Los Angeles News Service..
Written by Donna Bogatin, Contributor

The #1 featured video at YouTube is: "Jay Leno and Videos he found on YouTube," "provided by NBC."

Video description:

Jay Leno highlights some very entertaining videos on YouTube that will make you ooh, ahhh, and definitely crack up. Catch Jay on the Tonight Show weeknights at 11:35pm only on NBC.

The video is a "clip" of a new Jay Leno segment on the "Tonght Show,": "Videos we found on YouTube." Leno starts the segment with a promo for YouTube:

One of the most popular sites on the Internet is YouTube. It's where people from all offer the world post their homemade videos for anybody to see. They add 60,000 clips a day, get millions of hits a month, there are cute ones, funny ones, strange ones, so I thought we'd take a look at some of the videos we found on YouTube.


Among the videos Leno "found" on YouTube:

Home movie starring a screaming young boy on what appears to be the best day of his life: receiving the toy he wanted on Christmas.

Leno's follow-up: "like my wife on our wedding night."

The "clip" was submitted by user "NBC." The YouTube "About Me" profile for user NBC:

Age: 80
Country: US
Last Login: 22 hours ago
Name: Tim
Member Since: 3 months ago
Videos Watched: 1473
Personal Website: www.nbc.com
Where I've Been
Hometown: Burbank, CA
Occupation: TV Network

"Member Since 3 months ago" coincides with the timing of the announcement of the NBC-YouTube cross-promotional deal, as I describe in "YouTube now 'entertainment destination': partners with NBC, courts CBS”:

Earlier this year, YouTube acquiesced to NBC’s demand that an unauthorized clip of the NBC produced "Saturday Night Live" video, "Lazy Sunday," be removed from YouTube, along with unauthorized copies of more than 500 other pieces of NBC content, citing the Digital Millennium Copyright Act. The pirated clip of the poular SNL parody garnered more than 5 million views at YouTube before its forced removal.

Last month, YouTube struck a cross-promotional and content distribution deal with NBC: NBC will create an official NBC Channel on YouTube to house its Fall Preview area with exclusive clips to promote NBC's "The Office."…

NBC will upload several video presentations and longform promos per week to the NBC Channel on YouTube from primetime and late-night programs like "Saturday Night Live," "The Office," and "The Tonight Show with Jay Leno." YouTube will also promote NBC's videos throughout the site.

YouTube has been on a selective commercial tear of late---Paris Hilton channel, Warner Music distribution deal--all while dodging Universal Music's copyright infringement charges and continuing to play the dangerous "fair use" card as I discuss at length in:
"Google, YouTube: multi-billion dollar "fair-use" risky bets"

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