Marc Andreessen is famous as an extremely successful investor in Silicon Valley startups and that means he knows a thing or two about a thing or two but probably not the business of news. His recent analysis of the news media business has not impressed those in the news business.
Ryan Chittum at the Columbia Journalism Review said Andreessen “has some outlandish predictions about the future of the journalism business.”
He picks apart Andreessen’s claim that the news industry will grow by 10 times to as much as 100 times over the next 20 years.
Marc Andreessen's news-business fairy tale : Columbia Journalism Review
Sorry, but those numbers are crazy town… The US newspaper business alone is about a $35 billion-a-year industry. Add in cable news channels, local newscasts, network news shows, magazines, digital-only sites, and radio and you’re surely up to at least $50 billion.
Is the news going to become a $5 trillion industry? No. That would be one-third of the US economy. All advertising spending in the US comes to about $170 billion a year, and only a small portion of ad money goes to news organizations.
Rick Edmonds over at Poynter also took aim. Pointing out some large errors in Andreessen’s post, such as the claim about large scale demise of newspapers.
“…very few American papers of any size have closed in the last decade and most of those have been the weaker title in two newspaper towns. Add in Newsweek, if you like (though it has been reconfigured and plans to return to print this month) or some international titles like FT Deutschland.
What would be truer would be to say that nearly all American newspapers, and many abroad, have been significantly shrinking in revenues and news effort during the last decade."
What Marc Andreessen got right and got wrong in his future of news manifesto | Poynter.
The news business doesn’t scale in the same way a software business scales. Andreessen understands software but he doesn’t get news. Take a look:
The Future of the News Business: A Monumental Twitter Stream All in One Place | Andreessen Horowitz