Singapore's Pacific Internet launches Pacfusion.com eCoupon portal

Businesses can offer special discounts to market their products andservices to Internet surfers at Pacfusion.com.
Written by ZDNet Staff, Contributor

Businesses can offer special discounts to market their products and services to Internet surfers at Pacfusion.com.

Singapore, February 21- Pacfusion.com, the eBusiness division of Pacific Internet (NASDAQ: PCNTF), announced its latest Internet retail marketing initiative with the launch of its eCoupon portal.

eCoupon allows businesses to offer discounts on their products and services online. eCoupon is a an online coupon website that is positioned as a one-stop hub for traditional brick-and-mortar businesses that want to use the Internet as a cost-effective means of directly reaching out to new customers and market segments.

Besides advertising services, Pacfusion.com will also provide web design services to create these electronic coupons.

Pacific Internet will leverage on its large regional subscriber base to exploit the enormous business potential for our partners," said Mr Larry Ang, Pacific Internet’s Group General Manager (eBusiness). Currently, eCoupon has teamed up with over 30 partners encompassing a wide variety of categories including Beauty & Healthcare, Travel, Education, Electronics, Food and Entertainment.

Subsequently, the portal will also feature a search engine function that allows bargain hunters to navigate and locate coupons. With the launch of our eCoupon Internet retail marketing initiative, we have reaffirmed our leadership position in the dynamic business-to-consumer eBusiness arena.The eCoupon portal is about giving consumers good bargains without having to hunt for them in specialised print media," added Mr Ang. Referring to plans to regionalise its eCoupon service, Mr. Ang said.

Pacfusion has plans to expand this service to the Asia Pacific region where Pacific Internet has a presence.

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