SingTel is top local firm S'pore execs want to work for

In a list dominated by tech firms, the telco comes in 12th overall for companies Singapore professionals most want to work for, according to a LinkedIn study. IBM was top choice, followed by Microsoft and Accenture.

SingTel was the top homegrown company in a top 20 list of firms which Singapore professionals most want to work for.

According to a LinkedIn study "Top 20 Most InDemand Employers" released Tuesday for Singapore, Southeast Asia's largest telco was ranked 12th on the list, just ahead of three other local firms: DBS Bank (13), NCS Group (17) and OCBC Bank (19).

top 20 LinkedIn
LinkedIn's most InDemand employer list for Singapore.

Overall, the top company of choice among Singapore executives was IBM , followed by Microsoft and Accenture . The top half of the list was dominated by tech firms which included the likes of Oracle (4), HP (6), and Cisco (7). financial services were a close second with eight banks making up the top 20.

Only five companies on Singapore's list--Microsoft, Accenture, Google , Apple , and Procter & Gamble--overlapped with the global top 20 list released in the fourth quarter of 2012.

"It's not a big surprise that IT, Internet and financial services companies dominated the Top 20 list in Singapore as these are key industries here. As the competition for top-tier talent continues to intensify, the need for a compelling employer brand will become more pronounced as companies seek to understand what levers they can wield in order to attract the right talent to fuel their businesses," said Feon Ang, regional director of LinkedIn Talent Solutions.

Strong brands pull talent

According to LinkedIn, strong employer brands can halve a company's cost per hire and companies with stronger employer brands have a 28 percent lower turnover rate than companies with weaker employer brands.

The list for Singapore was derived by analyzing interactions between members, and the more than 1,000 companies on LinkedIn globally that had at least 30 Singapore-based employees who are LinkedIn members. This was then cross-referenced with thousands of survey responses, to pinpoint the specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing employee profiles, visiting company and career pages, and following companies.

This is the first Singapore-specific list. The InDemand list globally was launched last October.