When Apple announced Siri, it also quietly brought its partnership with Wolfram Alpha to light. Siri, the intelligent voice assistant, now accounts for 25 percent of all Wolfram Alpha searches, according to the New York Times.
Siri uses the "computational search engine" combined with voice-search technology to bring up-to-date results on weather, calendar appointments, and even on occasion, where to bury a dead body.
While arguably Wolfram Alpha can be a useful tool for ordinary users and mathematicians, technologists and other high-end industries, its results have benefited from Siri's ability to translate the complex search answers to the layperson.
Wolfram Alpha receives over half a million daily visitors, and is in the top 5,000 websites online. In the space of the last year, the site's traffic has fluctuated a great deal, but increased significantly on the whole from the release of the iPhone 4S.
While Apple remains seemingly quiet over its partnership, the deal has done wonders for the Wolfram Alpha has benefited from bringing its often complex-search results to the mass consumer market. While it is no 'Google' and seems to separate itself from the rest of the search engine sector, it truly adds a dimension of intellect to online searching.
Wolfram Alpha is expanding to a new Pro-service, set to launch this week, which will give professional users and students alike the option to access more dynamic, open exporting.