Skype consolidation can be a good thing

Phil at Skype Journal notes that Skype has moved marketing functions from countries back to London in a reorganization announced this week. About 40 of the 516 people working at Skype worldwide are affected, 26 of those shifting roles or locations and 14 who are leaving or who have yet to find another job at Skype or another eBay company.

Phil at Skype Journal notes that Skype has moved marketing functions from countries back to London in a reorganization announced this week. About 40 of the 516 people working at Skype worldwide are affected, 26 of those shifting roles or locations and 14 who are leaving or who have yet to find another job at Skype or another eBay company.

I'm never (OK, seldom) happy when people lose their jobs. But given the fact that Skype is a multinational colossus that seems to have great difficulty articulating a marketing message beyond just how inexpensive and cool they are, I hold out hope that consolidation will help message organization and coordination.

Stuff like inconsistencies between information in Skype promotional and news releases and what is offered in the actual Skype feature set. One example that comes to mind is the muddy and inconclusive targeting of Skype for Business. We hear all the marketing hype, but we don't see true distinction in the feature set.

Hopefully having all of Skype brass concentrated in one location will improve things. 

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