Business
SmartPlanet: Eye-tracking software: Getting inside your mind
What's the real story behind how we use the Web? Amy Buckner and her partner, Dan Clifford run AnswerLab, a usability research firm that focuses on Web user engagement for large companies.
![larry-dignan-eic.jpg](https://www.zdnet.com/a/img/resize/ad5eaccb545ef683588243a9891d5f678df042df/2017/04/26/eb462fe7-e39e-43ba-abbd-c4ca2442306e/larry-dignan-eic.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
What's the real story behind how we use the Web? Amy Buckner and her partner, Dan Clifford run AnswerLab, a usability research firm that focuses on Web user engagement for large companies. Through various technologies such as eye-tracking software the duo are able to measure what users are reacting too on a given site through their gaze.