SNP Corporation powers click-and-mortar business strategy with mySAP.com and eBworX.
SINGAPORE, 21 June 2000 - SNP Corporation Ltd announced today that it has partnered SAP and eBworX to implement
mySAP.com Retail solution.
mySAP.com Retail, SAP's industry solution, provides the e-business platform and a suite of Retail applications
to support SNP's recently announced click-and-mortar business model.
This integrated e-business platform will enable SNP to manage their publishing and printing operations as well
as their retail outlets. Implementation for the project will be done by e-business integrator, eBworx, a subsidiary
of CSE Systems & Engineering Ltd.
mySAP.com Retail will help SNP improve its value chain by streamlining logistics to sharpen execution excellence
in the distribution channels for its businesses.
eBworX will provide end-to-end business integration with SAP application systems that support SNP's internal
operations, customer relationship management and processing of business transactions.
Using SAP's AcceleratedSAP methodology for rapid implementation, eBworx hopes to enable SNP to get a faster
return on their investment.
The first phase saw the completion of the mySAP.com modules from financial to sales and distribution, materials
management and industry-specific retail modules with integration to the Web front of SNP's cyber bookstore, myepb.com.
This was implemented in a timeframe of three months.
SNP's president and CEO, Yeo Chee Tong, said, "Driving growth in the new economy requires media players
and retailers to leverage technology to serve their customers through multiple channels at the highest service
level. Our investment in mySAP.com Retail is a strategic initiative for us as this solution fits hand in glove
with our click-and-mortar strategy."
SNP's adoption of a click-and-mortar strategy for the expansion of its core publishing business saw the birth
of its online bookstore, myepb.com, as a first initiative under this strategy.
SNP has since opened a physical retail outlet and it plans to open more myepb bookstores in Singapore over the
next two years. It also plans to expand its bookstore chain into Malaysia in the near future.
"Companies need to look beyond the dotcom hype and develop a proven, robust business model that uses both
online as well as traditional brick-and-mortar strategies," Terence Chan, SAP's executive vice president and
managing director for Singapore said.
mySAP.com Retail has over 300 business processes developed specifically for the retail industry, enabling merchandise
tracking along the entire retail supply chain. Specific processes include merchandise sourcing and planning, promotions
management, purchasing and replenishing, sales, as well as a Retail Information System (RIS).