And this just in: The market isn't going to have any big winners and will remain fragmented. Gartner is betting that the collaboration software will stay focused on narrow use cases even as most enterprise vendors layer in some form of social features such as analytics, virtual personal assistants and team management tools.
Indeed, Gartner bets that enterprises will have to manage a portfolio of collaboration applications and vendors. The challenge will revolve around preventing silos and integrating vendors like Slack, Microsoft, and Google to name a few. This growth in applications and collaboration players is being fueled by enterprises chasing the productivity and smart office dream.
If Gartner's projections are correct, enterprises are likely headed to collaboration sprawl. Enterprises already have several video conferencing tools--Zoom, Cisco WebEx, Microsoft, BlueJeans, etc--as well as messaging systems such as Slack, Google Hangouts and Microsoft Teams. Employees may mix and match these systems daily.