I wrote just a few minutes ago about the communication issues that stem from social media in the time of crisis, i.e. the Mumbai attacks. In doing some additional reading after posting my article, I ran across something that I find not shocking, yet abhorrent -- people spamming using the #mumbai hashtag to market their products or services. Here is the most prominent example:
I don't think I need to say much more. If your company is considering trying to take advantage of the brewing conversations about Mumbai on social networks to squeeze in news about your company -- don't.