The most sophisticated of the three new Sony Ericsson models on show in London on Wednesday is the Z600--a clamshell handset with a 65K colour screen, a built-in camera, and Bluetooth compatibility.
Philip Rambech, Sony Ericsson's UK and Ireland managing director, told assembled journalists in London that the Z600 includes 32 polyphonic ring tones, a dedicated polyphonic speaker, a music DJ application, and a range of swappable covers and graphical display themes. It also features force-feedback, which will be used in conjunction with games such as V-Rally2.
A cut-down version of the classic Playstation controller, called the Gameboard EGB-10, will soon go on sale. It clips onto the bottom of the Z600, giving the user four buttons and a thumb controller, which the company believes will make for a better gaming experience. "With the Gameboard EGB-10, we're taking another step forward to a real gaming experience on a phone," claimed Rambech.
All three phones are set to ship in the fourth quarter of 2003. Precise pricing details were not available.
Sony Ericsson also showed off a small remote-control car that could be driven via a Bluetooth handset. The Bluetooth Car-100 attracted plenty of attention at CeBIT, and there are now plans to create a limited run of several thousand more.
All products will be available in Asia-Pacific from October this year.