If you haven't checked it out yet, our sister site, TechRepublic, is experimenting with blogs and tagging with both internal employees and community users contributing posts. Peter Spande, a director at CNET Networks wrote in his blog recently about how smaller companies in the security space are gaining traction among TechRepublic members, and he used BT Trax to confirm it:
According to our BT Trax tool - a tool used to analyze what vendor content is being read, what technology is being discussed, and what vendors produce the content - it isn't the market share leaders like Symantec, McAfee, and Trend Micro. Instead it is vendors like Sophos, Webroot, CipherTrust, etc.
And then he gave three solid reasons why:
First, the topics receiving attention are those topics that organizations don't have control of yet - spyware, spam (maybe,) compliance issues around identity management and messaging, etc. Second, these less well known vendors are providing much more content on the most recent threats effecting the marketplace than their larger competitors Thirdly, the security market is one where many vendors are intentionally looking to work with multiple vendors.
But larger vendors are not standing around while start-ups eat their lunch. Spande also noted that incumbents like CA and Trend Micro are starting to put energy toward new threats like spyware.
It's great to see others discovering the wonders of BT Trax.