As part of the 25th anniversary celebration for its flagship game series Final Fantasy, Square Enix has collaborated with Prada and fashion magazineArena Homme+on a very unusual fashion shoot.
This year, Prada's Spring 2012 menswear collection will be modeled by characters from Square Enix's recently released Final Fantasy XIII-2, in a series of specially produced images for the magazine.
Even the game's female lead Lightning is included in the shoot, albeit dressed in male clothing.
The 12-page spread goes on sale next week, but a few of the images have been released already, and the result is somewhat surreal.
The images combine real photos and digital renders: Human-looking bodies are paired with some admittedly realistic, but still computer-generated faces.
For fans of the series, seeing these familiar characters looking so dressed down is just as strange.
Final Fantasy, and in particular character designer Tetsuya Nomura, is renowned for an extravagant style which often draws from popular Japanese culture and street fashion trends.
This is not the first time that the Final Fantasy series has collided with real fashion. Japanese clothing brand ROEN has designed outfits for the cast of Final Fantasy Versus XIII, which has not yet been released.
The clothes, however, are already available to buy from ROEN's official website for those eager to impersonate the video game characters.
These sorts of cross collaborations and the use of real world integration are becoming more widespread, but using video games to sell clothes is quite innovative.
Not only would you be able to grab attention with popular characters, but digital models can be as perfect as they need to be without any need for touch ups.
The Final Fantasy series has dabbled with the concept of blending reality and fiction before. When Square Enix released their first feature film, 'Final Fantasy: The Spirits Within', they originally intended for the 'star' to become a digital actress.
The computer generated actress was created to be photo realistic, and the company hoped that she would go on to star in other animated features. The character was even featured in Maxim sporting a bikini, but the film was a commercial failure, so the project never took off.