An ASX spokesperson said the organisation planned to deliver a new look, improved navigation, customer-focussed content and functionality. Redesign of the site -- which attracts almost 440,000 unique visitors and nine million page impressions each month -- is scheduled to take effect early this month.
A screen shot of the new home page shows the ASX has opted to deliver much more information than present. Main navigation has moved down the left-hand side, while the page also features a chart of the All Ordinaries Indes, tables of recent announcements and top-performing shares. ASX education offerings are also more prominent.
"The site's performance has been enhanced to deliver faster page downloads across a range of different browsers, and the structure has been changed to a flatter site with most content only a few clicks from the homepage," the ASX said in a briefing on the redesign.
The organisation warned some of the changes happening may impact regular users of the site including investors, listed companies, participants and partners of ASX.
"These changes are a necessary part of the redesign project and involve renaming Web pages to allow the Web site to function smoothly. The renaming of Web pages will mean some pages that you may have saved as bookmarks or favourites, as well as some links from external sites to site will cease to operate."
The ASX said there would be no change to dynamic pages, such as prices, announcements, company information and dividends, but addresses would change for static pages. "Most static pages and PDFs will change and links to these pages will no longer function," the organisation said. "In this case, site users will be redirected to the new home page and the site search".
However, all information and content is expected to still be available in the new site.
"The real issue is not the content but the usability of the site. It is designed to ensure that it is more usable and more easily accessible, particularly for specific needs than presently the case. We have a very large number of users that use the site for different reasons. We aim obviously to satisfy all of them as much as we can," the ASX spokesperson said.